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It takes a thief to catch a thief. And who better to write your press release than a journalist who used to decide on the fate of press releases? Many...
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Web designers know this scene well: Web designer: “How do you like your new website? I’ve hit the deadline for your go-live date!” Client: “Thanks, it looks great! But what’s...
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Plain language on your website hooks visitors during those crucial first seconds when they decide whether to read on or go somewhere else. It also helps them to understand your...
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My friend John* is a personal trainer. Business is slow, he says the other day over a pint in the Rose and Crown. I’m not getting any new clients. Why...
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You need to have someone killed, and you're flipping through a pile of assassins' CVs with the blinds drawn, as you do. How do you even start to narrow down...
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